The Brand
Something For Every Season is a inspirational hand-lettering and home décor business with an online storefront and mobile retail model.
The Need
SFES launched in 2022. In preparation for the launch, full-scale brand development was needed. The project scope included brand mapping, value proposition development, logo design, website design, and print collateral.
The Solution
With a three month timeframe, I met with my client to discuss project needs, capture client vision, and audit any current brand identity. From there, a project proposal was drafted. We started from the ground up by building a strong foundation with a brand road map that identified target audience (SFES’s ideal customer), customer journey, and desired customer outcomes. With that roadmap we began building the brand identity that aligned with the customer’s journey.
Deliverables
Brand roadmap
Brand kit (logo, color palette, typography, etc.)
Squarespace website with ecommerce capabilities
Creatives & Copy for one month’s worth of content